Getting found through a search engine should be one of any business’s top digital marketing priorities. This goal should be equally important to a micro or a small business or a well-known and recognised brand. People rely on search engines like Google to find answers to their questions. They seek information through Google, and Google takes them to the best answers. But, the best answers are those Google deemed as the best because they are search engine friendly. Maybe there are better answers out there, but properly optimised ones can be accessed through the search engine results page. This is exactly why you need SEO in your digital marketing campaign. But how important is SEO? Let’s dive in.
Why do you need to build your online presence?
We are way past the time when word of mouth about a newly opened business was enough to get people to walk to your store, buy from you or hire your services. Word-of-mouth is still a valuable technique; however, it can only bring you a limited amount of foot traffic.
Today, you have to build your online business so people can find you while they spend hours on their phones. Especially if you’ve optimised your website to include the keywords that are most likely to get you ranked and will drive traffic to your website, your online presence will skyrocket. But, if you want to uncover the best possible keywords you need to rank for, you need to start working on your SEO strategy.
How can you become visible online?
If you want to become more visible online, you need to start working on your digital marketing strategy and pay special attention to search engine optimisation practices. We will list out the key aspects of SEO that will help your business in the long run.
More website traffic
If you want to get more website traffic, you need to fire up the number of users visiting your website. If you are a new brand or a new service, you need to embrace SEO as soon as possible. Even if you are business has been up and running for a while now, you can still benefit from driving organic traffic to your website. With search engine optimisation practices put into place, you can see a gradual shift in website traffic and get found through google search. You don’t have to use any shiny marketing tactic to persuade someone to click on your website if it appears among ten organic results on the first page of Google.
Get more leads
If you want to boost your ROI, you need to get more leads. To get more leads, you need people to find your website through a simple search. When you hire an SEO agency from Sydney or anywhere else in the world, you will get a customised SEO strategy that will help you generate more leads. These leads will get upgraded from just any leads to high-quality leads as your website will be optimised for user experience, search intent and the most relevant keywords. The main purpose of building your website’s online visibility is to place your website in front of those looking for your product or service. Higher online visibility results in more website traffic, thus better conversion rates and an increase in ROI.
Build trust and recognition
Whenever your website appears in SERP, you will get something out of it. If it’s just an impression, it means that your website was seen by someone searching for your top keywords, but they did not click. If it gets clicked, you can easily assess your Google Analytics data and see the source of traffic.
If the source is organic, it means that someone decided to click on your website. But even if the impression rate is higher than the click-through rate in the beginning, it leads to better brand recognition. Additionally, SEO will help you build trust because you can’t get ranked if your website isn’t optimised in accordance with Search engine ranking factors.
When your website is fast, properly optimised, on-page elements are perfect, and you have quality content and other websites linked to your website, Google will rank you better. The better you rank, the more Google will consider your website trustworthy.
Better user experience
The user is at the centre of any SEO strategy as user behaviour will define the best approach. Users are those who drive traffic to your website. That’s why your website has to be fast, easy to navigate, and responsive on all devices, and the landing page has to match the search intent. If your bounce rate is high, it’s a clear signal that visitors can’t find what they need on your website. This only means that your website could use a bit of tweaking, and optimising so users will find what they need and Google won’t rank you lower on search engine results page.
You’ll be competitive
You probably know who your competitors are by now. But, do you know who’s competing against you in SERP? What if your value and service are better than your competitors, but the only difference is that they can be easily found online and you haven’t? SEO professionals know how to do an extensive competitor analysis and develop a strategy that will help you become competitive.
Outperforming your competitors depends on several factors, but the main one is how long they’ve been working on their SEO. If they are years ahead of you, you have a long path ahead of you to reach their level of brand recognition and domain authority. But, it isn’t impossible, you just need to hop on a call with an SEO agency and get their professional opinion.
You’ll reach more people locally
Local search is the source of high-quality leads. In other words, this is the easiest way to drive people through your business door as they are looking for near me services. People want instant answers or solutions to their problems. By optimising your website, your website will start appearing more often in local search results. Moreover, after people leave a review on Google My Business page, other users looking for your service can review them and learn more about your services. This is beneficial because people are attracted to positive reviews.
Lastly, SEO will help you target your audience more easily, it complements your other digital marketing practices, and it ensures your website is responsive.
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