Instagram has been coming up with creative ways to make the application user-friendly for every single person. The platform is used by people of all age groups and also by people of different genres. Business owners, influencers, startups, and entertainers from all over the world have been making effective use of Instagram to accomplish their mission. Instagram developers have also been consistently launching new features to make users stay on the platform.
One such efficient feature that has attracted the attention of almost 90% of the Instagram population is Instagram TV for business. IGTV is a video posting feature that allows the user to post videos to interact more easily with the followers. A sixty-minute long video can be posted from the web whereas it allows you to post videos only for 15 minutes if it is from your mobile device. IGTV is one of the simplest and easiest ways to reach audiences.
Why IGTV for business?
IGTV will help you increase your scope and count of followers as this feature has a good reach. IGTV will help define the purpose of your business more productively which will help elevate your business standards and is one of the proven techniques to increase your engagement rate with the target audience.
Best Ways To Use IGTV For Business?
1. Make quality content
Quality is one of the vital tools necessary for success in the platform. IGTV is highly suitable for any form of business because you can create any form of content using the platform. Ensure to retain the quality of your content before posting on your handle because if you compromise on your quality, your profile may not be aesthetically pleasing and may lose followers.
2. Highlight your product features
You can use IGTV to highlight your product features. Explaining your products and services will help people understand the purpose of your presence on the handle and will help them connect better with you. Be it any form of business, you can take time to compile videos of a few specific variants. You can talk about their unique features and also give a description of their usage.
3. Explain your business
Talking about your business will give a clear picture of what the consumers can gain from your business. You can also talk about the initial stages of where you are currently on the run. Also, talk a little about yourself and your business partners. This will help you get established in the minds of your followers.
4. Talk about your focal point and motto
Make videos on the principles of your business. You can talk about your business ethics and the steps taken by your business to keep up the promises. Talking about your business motive to run the business can also be discussed in the video. For instance, if you are running an eco-friendly cloth store, you can talk about the motive to start the business.
5. Try IGTV series
IGTV series is a technique where you can add relevant videos to a particular head. This will help your followers to maintain track of your products and posts. Ensure to make attractive covers for your IGTV series. This should be capable enough of attracting people to your handle.
6. Create tutorials
Tutorials are one of the best ways to reach people. Present-day audiences have acquired the habit of looking for tutorial videos before they try their hands on a product. Ensure to make good quality tutorial videos that should have clarity of information and should serve the purpose well. Furthermore, you can consider the option to buy followers on Instagram to maximize your reach.
7. Bring your loyal customers to the front
Loyal customers can act as your business face as they will possess a thorough knowledge of your business. You can request them to share reviews and compile them and post them as an IGTV video. This will create a sense of trust and loyalty. Also, you can go live streaming with a few of your customers to explain your followers about your services. They can also be given space to share their experiences about the business transaction and also about the product.
IGTV is one of the best ways to promote your business. You can use innovation as a strategy along with our expert advice and consider to get Instagram likes to succeed on the platform. Hope our article has served its purpose and has helped you understand the ways to use IGTV for your business.