So what does this mean for folks who run and own their own businesses? Today, attention is more valuable than ever, and TikTok is getting a lot of it. TikTok isn’t limited to only lip-syncing and comedy routines, either. Capitalize on the platform’s current surge in popularity to forge a new and thrilling connection with your clients. Are you at a loss about how to get started? Read this guide to learn all you need to know to start making money with TikTok advertisements for your business.
When it comes to promoting your neighbourhood company, why should you think about employing TikTok?
With such a large, diverse, and rapidly growing user base, TikTok is a great place for a startup like yours to get its name out there. At the tiktok ads library you can have all the choice.
How many people, roughly speaking, use TikTok?
But there are other factors at play besides the popularity of TikTok. The changing use habits must be taken into consideration. Eleven million people were utilising the site on a monthly basis as of January 2018. By August of the year 2020, however, that figure had climbed by more than 800%.
Is there any information on the advertising options that TikTok presents?
The following are some of the options available to you if you want to promote your business on TikTok:
Video commercials that play while another video is being watched The autoplay films shown in TikTok’s in-feed adverts are made to seem like they belong in the “For You” feeds of regular users. Users may make them with the help of the TikTok Ads Manager, and they can be as lengthy as a minute long.
Branded hashtag challenges encourage users on TikTok to create videos based on your campaign’s hashtag and theme. The challenge is the key to this strategy. The programme will give you with creative guidance, help with setup, and supplementary media placements for either a three-day or six-day period that you choose.
In what ways does TikTok’s algorithm determine the order of advertisement placements?
In order to choose the adverts that are shown to TikTok users, the company employs a sophisticated algorithm. In addition to your bid, the ads will also be affected by a number of other factors. There is no public information on the exact algorithm being utilised, but the quality of your ad and its ability to interact will likely play a large role in its success. High-quality, relevant advertisements have a higher chance of eliciting a positive response from the target audience, which in turn increases revenue for the hosting platforms.
Explain what a TikTok advertising campaign is and how one may be developed
You may see advertising on TikTok in one of three separate forms: campaigns, ad groups, and individual ads. Setting up a campaign is the first step in making an ad after creating an account in the TikTok advertising manager. This may be done by selecting “Campaigns” from the main menu.