You already have a website, be it institutional, a blog, or e-commerce, but you see that things are not working and you have to invest a lot in paid campaigns for traffic to it, and only then can you measure sales and conversions. Then he started reading about SEO, which generates free website traffic and is the best way to invest in increasing traffic.
But then you start to see that the thing is a little more complicated than people keep saying around, and you don’t have time to study more and more about the subject; after all, you have other priorities to make your business go and not lose everything that has already been invested.
Hiring a person or team such as Detroit SEO agency for example to take responsibility for this area is, or should be, just as complicated as hiring for any other area. As several types of professionals and companies offer this service, I’ll leave here some questions you can ask that will help you assemble a comparative table and thus make a decision based on priority information, in addition to the seller’s lip service – of course. You don’t need to be an expert, but by asking the questions below for the various options of freelancers, agencies, or SEO consultants available on the market, you can understand who is who.
In the questions below, the focus of the questioning is more technical, that is, on-site work, without considering external factors of the site’s positioning such as link generation, social media, etc., or how this person’s relationship with the rest will be team’s. Also, with these questions, you won’t have surprises up front when the contract has already been signed, and the project is rolling.
See Tips For Hiring An SEO Specialist
Ask about the SEO company or professional
How long have you been on the market?
Where did it go?
How many customers do you currently serve?
How big is the team? What specialties?
Ask about the (SEO) clients she serves
It’s no use talking about how many websites he built if he works with mobile apps or works miracles in Social Media campaigns. Remember: your focus is ES-I-OR
What platforms/CMS do you have experience with?
What niche markets does it serve, or has it served?
How long did the results appear?
How long have you had a relationship with these clients?
Why did they stop? Why continue?
Do you have success stories? Which?
Ask about the SEO project itself before hiring them
Here is for you to understand how the relationship will work. It is a little more than the amount to be charged
How Does The Partnership Work? Is There A Minimum Duration?
Is there a workflow or delivery schedule?
What tools will be needed? Are they paid or free?
What are the expected results?
BONUS: if they guarantee you, standing together, that they will put you in the first position of Google, run away – it’s a trap
Who will do the implementation?
Who will develop the content?
How does project management work?
SEO reports: what are the main KPIs?
What and how will you learn about SEO?
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