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Fine-tuning your email warm-up is the right way for every marketer and aspiring entrepreneur who organizes a mailing list of their counterparty offers. Potential customers need to be collected carefully, carefully following the requirements of email services and considering e-commerce trends. Just the list of warm-up requirements from email services alone makes for a long list of limitations, activities, and solutions:
- volume of emails;
- rhythm of receiving and sending;
- communication efficiency – reading, responding to emails, and more.
Special online services help simplify the decision-making process and meet all the necessary warm-up requirements. For example, warm up emails with the help of Reply service turns into an almost completely automated process, where there is no need to track the intensity of messages, open and read a lot of emails by yourself. However, even this intelligent system requires fine-tuning, which we will talk about now.
Limit your list – it’s for the good
A new trend in online mailings: don’t rush to make the million-dollar reach. Hurry to reach those customers – make it a few thousand – who might be interested in the offer. This is a very valuable asset, because even a single hit on spam lists will severely damage the reputation of an email address. Therefore, you should focus as much as possible on the basic indicators.
The chain of contacts is growing much faster than it may seem. Plus, real interaction will prove useful both for expanding the circle of buyers and customers, and for organizing the mailing itself. The higher the response rate, the greater the engagement of the recipients of the letters, the higher the level of trust of the mailing service. It perceives such a mailing as a business contact, not an attempt to involve people in a pyramid scheme or to create a stream of aimless electronic garbage.
Eliminate neutrals and those who send spam emails: Better to look for engaged people
If there are clearly untargeted mailing audiences with neutral or no response at all, you should reject those addresses. It is better to spend time and resources on finding addresses of interested customers, using integration with social networks, and applying other methods of active online marketing.
This is important for one simple reason – the percentage of people who will be outsmarted by constant emails is minimal, but negative feedback and spam blocking from them may be maximum.
Write for the target audience, including several important parameters in the evaluation – professional orientation of the recipient, usefulness, quality of information. This is necessary to get an extremely positive response and expand your customer base.
